CHUA THAI SONGCHINA MARKET · 2026 Q4 & 2027
MARKET ESTIMATE

Thai restaurants in China

ANNUAL ESTIMATE · TWO PRODUCTS
4 CITIESSHANGHAI · BEIJING · GUANGZHOU · SHENZHEN
CANDIDATE RESTAURANTS
721
BRAND NAMES IN LIST
560
ESTIMATED WHOLESALE VALUE
CNY 34,070,000per year
90,125 cases / year
11 CITIESSHANGHAI · BEIJING · GUANGZHOU · SHENZHEN · DONGGUAN · FOSHAN · ZHONGSHAN · CHENGDU · CHONGQING · CHANGSHA · WUHAN
CANDIDATE RESTAURANTS
1,412
BRAND NAMES IN LIST
1,244
ESTIMATED WHOLESALE VALUE
CNY 66,720,000per year
176,500 cases / year
ESTIMATION BASIS
300operating days / year
1 canchilli paste / day / restaurant
3 bottleschilli oil / day / restaurant
Paste: 6 cans / case · ¥70 / can    |    Oil: 12 bottles / case · ¥29.17 / bottle
CTS MANUFACTURER REVENUE

Actual CTS revenue requires verified shipment volumes and manufacturer prices.

100% supply scenario: CNY 20,880,000 / 4 cities  ·  CNY 40,890,000 / 11 cities
Illustrative category value only. Channel margins, tax and logistics are unverified; tamarind is excluded.
The 11-city estimate includes the 4 cities. Brand names are deduplicated from a separate, unverified list and are not matched to the location records.
RESTAURANT PARTNERSHIPS

Thai Restaurant Visit Summary

7 RESTAURANT BRANDS

RESTAURANTS VISITED

LE MANTUGuangzhou 3 · Dongguan 1Thai chef
SHANGLIAN3 sub-brands · 40 stores nationwideThai chef
TAI LAGuangzhou 1 · family kitchenThai chef · Thai manager
DING TAI KITCHEN9 storesThai head chef · Chinese team
TAI YELIGuangzhou 3 · Zhongshan 1Chinese chefs
TAI AILIGuangzhou 2 · Foshan 1Chinese chefs · Thai manager
TAI MEILI5 storesChinese chefs
Names use provided English names or pinyin. Store counts are as reported during the visits.

WHAT RESTAURANTS NEED

THAI CHEF-LED RESTAURANTS

Authentic Thai flavours are a strength. These restaurants seek fresh marketing ideas and interactions to attract younger customers.

CHINESE CHEF TEAMS

Thai fusion and innovation can appeal to younger customers. These teams seek Thai menu development and practical product application support, as well as marketing collaboration.

OPPORTUNITY FOR CTS

Match support to each team through product trials, Thai recipe and application guidance, chef exchanges and joint marketing activities.

Visit observations; needs vary by restaurant.
EXECUTION PLAN

2026 Q4

01 / CHEF CONTENT

Thai Chef Select

Host-led conversations with Thai chefsFilm alongside the existing chef shoot

2 Episodes
Budget To Be Confirmed
02 / CHRISTMAS

Christmas Menu

Develop a Thai Chef Christmas MenuGuest Shift or Workshop

Discuss chef, city and format with Thailand
Budget To Be Confirmed
03 / THAI CHEF

Thai Chefs Visit China

Chef meet-ups and restaurant visitsProduct application guidance

Discuss timing, city and chef with Thailand
Budget To Be Confirmed
04 / ONGOING

Restaurant Partnerships + Social Media

Start in Shanghai and GuangzhouRestaurant visits, samples and feedbackOrder support through distributorsSocial Media: photos + videosThai menus, product applications and restaurant trials

30+ contacts / month10+ visits + samples / month4 social posts / month · all platforms
CNY 50,000 / month · combined
ANNUAL PLAN

2027

PROPOSED WORKSTREAMS
01 / ONGOING

Restaurant Partnerships   + Social Media

  • City BD and restaurant visits
  • Samples and feedback
  • Order support
  • Product content: photos + videos
CNY 50,000 / month   CNY 600,000 / year
02 / CONTENT

Thai Chef Select

  • Host-led chef conversations
  • Film restaurant and menu stories
  • Continue based on pilot results
Budget To Be Confirmed
03 / PRODUCT

Tamarind Development

  • Chef-led dishes
  • Barista coffee creations
  • Bartender cocktails
Budget To Be Confirmed
04 / THAI CHEF

Thai Chefs Visit China

  • Chef meet-ups
  • Restaurant visits
  • Product application guidance
Budget To Be Confirmed
05 / THAILAND

Restaurant Visit   To Thailand

  • CTS factory visit
  • Thai chef exchange
  • Local food discovery
Budget To Be Confirmed
TOGETHER WITH CTS

Thailand Support

PRODUCT · CONTENT · CHANNELS
01

Samples & Products

  • Product samples and specifications
  • Prioritise restaurants already visited
02

Menus & Applications

  • Recipes and product quantities
  • Preparation steps
  • Photos and videos for social media
03

Distribution

  • Local distributor contacts
  • Quotes and delivery
  • Order quantities
04

Chef & Events

  • Christmas menu
  • Visiting Thai chefs
  • Future factory visits
RESTAURANT BRANDS

Restaurant directory

LOCATION DATA + BRAND DIRECTORY
CITYENGLISH / CHINESE NAMESTORESDESCRIPTION / ADDRESSCLASSIFICATION